"Ghouls Rule" is the Halloween special of the series Monster High. It premiered a few weeks before Halloween, on October 9, 2012. Unlike the previous TV specials, Ghouls Rule is available on DVD, which is distributed and marketed by a joint effort between Mattel and Universal Pictures. It features CGI-animation by Nerd Corps Entertainment.


As each year prior to Halloween, the students of Monster High are shown a video to warn them of the dangers they might face up until after the holiday. Halloween traditionally is the day that the humans come out to hunt for monsters, and even if few humans still practice the holiday like that, monsters still can't consider themselves safe days prior to and on Halloween itself. Most of the students are familiar with the video and moreso that no Halloween attack has happened within their lifetime. Therefore, all are unimpressed and uninterested, except Frankie, who's about to experience her first Halloween ever. Having first read about the holiday in magazines, she is utterly shocked that Halloween isn't about candy and fun.

After class, she talks with Clawdeen, Clawd, and Draculaura about the video, unsure what to believe. Her friends tell her not to worry, including Draculaura, but she nonetheless tells the tale of how centuries ago tomato juice on her mouth and clothes was mistaken for blood and her family chased from their home. This doesn't do much to calm Frankie, but Clawdeen assures her that not only is Halloween safe, she will keep her friends safe. However, as they are walking down the hallway, the school is egged & TP'ed. The students rush outside to find out who the vandals are, and find two humans driving a pickup truck warning them that Halloween is mere days ahead while throwing some more eggs, which hit Cleo. This event sets the student body on edge as they wonder if they are in danger and ponder on ways to get back at their attackers, even if Headless Headmistress Bloodgood forbids retaliation. About to let go of Halloween as anything but a harmful holiday, Frankie bumps into Spectra as the latter returns from the old library in the catacombs. Spectra wants to write a story about Halloween, but Abbey notices a map among the books she's got with her; a map to the Hall of Halloween. The trio go see Operetta to ask if she, the resident catacombs expert, knows anything about this place, which Operetta doesn't but is willing to help look for. With the aid of the map, the four actually find the place and learn the true story of Halloween from the mechanical tour guide. Originally, Halloween was a way for humans and monsters to celebrate their friendship.

Armed with this new knowledge, the four return aboveground, finding their friends gathered outside around a mildly gruesome pumpkin display—another attack by the humans. Heath takes it lightly, believing the humans to be out of ideas, and picks up a pumpkin. This activates a mechanism that has all the students outside the target of a rain of pumpkins. Abbey moves in to protect Heath, which he is initially grateful for until Manny mocks him for being saved by a girl. The worst victim of the pumpkin rain is, once more, Cleo. Bloodgood announces an emergency meeting in the auditorium, where she advises the students to not go outside without human disguise until Halloween is over. Frankie protests and holds a speech about being proud of who you are and that she has discovered that Halloween used to be a holiday to celebrate monsters. Her fellow students respond with enthusiasm, but not as Frankie wanted them to—the student body declares they'll take back their holiday by force. On her father's and sister's urging, Cleo takes it upon herself to lead the movement. However, they also demand that she gets rid of Deuce, something she finds much harder to comply with.

As all this is going on, Draculaura and Clawdeen get stuck with their own problem as Clawdeen skipped out on a double date, as she's prone to do. Draculaura realizes Clawdeen has never been on a date and resolves to get her to go on one, one way or another. Meanwhile, Abbey learns from Lagoona that what is bothering Heath is that his male ego got hurt because he needed a girl's help, which Abbey finds stupid. The two meet up with Frankie and Deuce in the hallway and witness a number of students giving each other strange signals. Thanks to Heath's idiocy, they learn that there's a meeting in the courtyard later where the students will discuss their plans to get back at the humans. The four decide to spy on the event and learn that Cleo is the instigator. After her speech and Jackson's transformation to Holt (as Jackson, being a human, isn't allowed to partake in the revenge), the group goes into the catacombs to get to New Salem High to vandalize it like had been done to Monster High. Frankie and her friends follow them. On the way, Holt runs off in front of the group, thinking they are too slow. When finally the group reaches New Salem High, they find a huge Skullette drawn onto the school's front side. As they are wondering what to do to top that kind of vandalism, the police arrives. The students run and, as per the Halloween Warning video's advice, hide themselves in a variety of clever ways.

Eventually, everyone makes their way in front of a certain house, where they discuss whether Holt could be responsible for the graffiti and how to get back to the catacombs. Before they can move, the door opens. A boy, Chad, invites them in for the party, thinking they are humans in Halloween costumes. The Monster High students conclude that the police won't be looking for them at the party, so they accept the invitation. Inside, most wish to use the opportunity to exact revenge still, while others decide to just enjoy the party. Frankie meets a human named Clair, who takes a special interest in the new arrivals. All in all, the monsters handle themselves well at the party until three more guests arrive: the two boys that trashed Monster High and their 'boss', Lilith Van Hellscream. Coming from a family of famed monster hunters, Lilith immediately suspects that some of the guests are monsters and is proven right when Heath's clumsiness reveals them. A fight between monsters and humans is prevented by Chad and Clair, who point out that there is no proof they have to be afraid of monsters. Just then, a siren is heard outside and everyone rushes out the door to see the police arrest Holt. When Lilith points out that there are more 'evil monsters' present, the rest of the Monster High students run, leaving Holt behind for the time being.

Holt is taken to the police station and thrown in a cell. The sheriff demands that he hands over his headphones, which Holt does. He promptly changes back to Jackson, but due to sheer luck, the sheriff is looking the other way when that happens and doesn't notice the change at all until the next morning. By then, Jackson's had enough time to spin together a story that Holt escaped, abducted him, and locked him up in the cell instead. The sheriff believes him and even gets him a ride 'back' to New Salem High. Jackson is at first wary of his new environment, thinking everyone is ready to attack him for being a monster, as he is used to being a target for being human at Monster High, until he realizes that no one at New Salem High knows about his Holt-side. Everyone thinks he's just another human, causing an unusual sense of feeling welcome in Jackson. That is, until the goons attempt to beat him up, but Jackson finds himself saved by Clair.

Back at Monster High, all the students that went to New Salem have detention. During this, Cleo gets a phone call from her father, who says he's proud of her for doing what she believes in. As the call is on speaker, Deuce can hear it and interjects that it's not what Cleo believes in. Ramses replies that Cleo needs someone who supports her and if Deuce can't be that someone, Cleo may not stay with him. As Deuce refuses to yield to the De Niles' ideas, Cleo breaks up with him. Elsewhere at Monster High, Draculaura has arranged a speeddating session with several guys for Clawdeen, which Clawdeen angrily and reluctantly agrees to. It goes about as well as expected, with Clawdeen stomping off furiously in the end.

At New Salem High, Jackson easily befriends Clair and Chad, but has to be creative to avoid loud music and trigger his transformation to Holt. He is successful until the school band starts playing through the speakers, at which point he runs off to an empty corridor of New Salem High to transform away from everyone else. Unfortunately for him, the ever-perceptive Lilith followed him and is witness to his transformation.

Shortly after, New Salem High gets vandalized a second time, and both the humans and monsters think it's Holt again. The humans call for his arrest, while the monsters generally are impressed with and proud about Holt's accomplishments. Hearing her father's and sister's voices in her head still, Cleo lies to her fellow students that Holt sent her an email confirming he is responsible for the attacks on New Salem High and that he will keep in contact until his return with Cleo only because she was the one to inspire him, which makes Cleo a figure of unquestioned authority in the eyes of most of her peers. She does tell her audience that Holt will keep them up to date through his Critter account. Frankie, Deuce, Abbey, and Lagoona don't know what to think of the mess, but they do know they need to stop Holt before things get out of hand even more. With Ghoulia's help, they find out that Holt is somewhere inside New Salem High and they go out to get him that night. Coincidentally though, right that night Lilith and her goons are working to vandalize their own school again, this time in costume and with a camera ready to film the act as fake-evidence that monsters were behind the vandalism. Lilith immediately spots the four monsters trying to get into New Salem High and gets the police. Frankie and co. find Jackson hidden away in a closet, but the reunion is cut short when the police arrive, force Jackson to transform into Holt, and arrest him. The other four are free to return to Monster High, where they're again put on detention. Worse, during their talk with Bloodgood, the headmistress receives a phonecall to turn on the TV. The sheriff holds an announcement that he will return the true meaning of Halloween by condemning Holt to the Trick-or-Treatment, a death sentence not used in two hundred years. Bloodgood is further informed by the Monster Elder Council that no action will be or may be taken to save Holt.

As much as the news hits everyone, two people are particularly upset. Lilith never meant for an innocent to die because of her schemes, and Cleo realizes she used Holt and that he's going to suffer for it. Neither is willing to take the blame instead though. At detention, Frankie comes up with the idea to get help from Chad and Clair, who can look for evidence that Holt has been framed. Her friends help her escape and she manages to contact Chad and Clair, who are eager to get Holt's innocence proven. Their investigation leads to the discovery that Lilith and her goons were behind the vandalism of New Salem High, which solves that mystery, but does not answer who left the posts on Holt's Critter page. With Ghoulia's and Spectra's assistance, it is eventually discovered that Cleo is to blame for that part of the lie that may cost Holt's life. The group sets up a confrontation for Cleo and Lilith within the catacombs. Despite everything, the two bond almost instantly over their shared sense of fashion and the equal pressure to live up to their family's expectations. Then Frankie and co. make their presence known and demand that Lilith and Cleo confess what they did to the sheriff. Lilith and Cleo put up no resistance and explain everything to him, but the sheriff reveals that he couldn't care less. He needs to show he's a capable officer and by keeping Holt the perpetrator and punishing him, he'll accomplish that.

Frankie and co. go to work on a new plan. Just freeing Holt will only have the humans come and get him, so more has to be done. The team decides that on one hand they'll free Holt and on the other bait the humans to the Hall of Halloween, where they can learn the true history of humans and monsters. Lilith gets her goons to help in this endeavour. The goons dress up as monsters and pretend to attack Chad, Clair, and Lilith when Holt is put in the Trick-or-Treatment machine, which forces the police away from the device to arrest the monsters. Frankie and Abbey use the diversion to free Holt and then make a run for it, in which they are also assisted by Robecca. As the police figure out they've been duped a give chase to the real monsters, Chad and the goons rouse the human crowd to take matters into their own hands and attack Monster High.

Frankie and Holt reach the Hall of Halloween well in time to prepare for the humans' arrival. When they enter, the monsters greet them as the guests of their party, which confuses the humans greatly. Lilith comes forth to confess she is behind the vandalism that plagued New Salem and that though she meant to protect the humans, she now knows she has nothing to fear from the monsters. The humans accept the confession and invitation, but then the police finally arrive, intent to arrest all monsters present. The humans, however, make a stance against the police and challenge them to arrest them all if they want to get to the monsters. The sheriff saves face by claiming it's past midnight and that that means he is off duty anyway, before sneaking off to the snacks. With all conflict thus ended and subdued, the party commences.

Draculaura apologizes to Clawdeen for pressuring her into dating, while Clawdeen confesses she was intimidated by the thought of dating. Then she spots a handsome vampire across the room, who is revealed to be Draculaura's cousin, Thad. Clawdeen decides to give the whole dating thing a shot and gets Thad to dance with her. At the DJ stand, Holt tries to flirt with Clair, but she takes of his headphones and she's more interested in Jackson. Abbey makes an ice sculpture, which Heath thinks look great. However, as Abbey turns away, the sculpture topples and threatens to crush her. Heath melts it with a fireball, saving Abbey. Feeling his ego restored, Heath accepts an invitation to dance from Abbey. Cleo approaches Deuce to apologize, admit he was right all along, and ask him if he would consider taking her back. Deuce replies that he knows family is complicated and would be happy to continue their relationship. Cleo is elated and grabs her iCoffin, from which her father and sister could hear the entire conversation. Ramses demands to speak with his daughter, but Cleo just leaves the iCoffin lying on the table while she goes to dance with Deuce. All things considered, the party is nothing less than a success.

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